How Retail Marketers are Adapting to Extraordinary Changes in Consumer Shopping Behaviors w/ Katherine Mamontoff
In this episode of Uncaged Wisdom, we’re joined by Katherine Mamontoff - General Manager of Online & Omni-Channel, for Estée Lauder Companies. Katherine recently joined us on the recent Retail Industry Panel we hosted at Signals 20.
It’s more important than ever for retailers to find engaging and interactive ways to connect with their customers. With fierce competition in place, retailers have to look beyond product pushes, coupons, and constant selling. As consumer behavior changes rapidly, retailers who have leaned into digital transformation are quickly adjusting and adapting.
In this session, you’ll learn how improving digital undertakings like cross-channel messaging, interactive experiences, and making online shopping all over more convenient will set retailers up not just for today, but for the future.
For anyone who hasn’t listened to ‘How Retail Marketers are Adapting to Extraordinary Changes in Consumer Shopping Behaviors,’ it can be found below:
In this episode, hear Katherine’s full, pre-panel chat with Julian and Kayla.