Purchasing Marketing Technology - Key Conversations With Strategic Accounts w/ Lindsey Buxman
03:00 - We start by exploring what sort of common challenges marketers and brands brought to us in 2020, challenges they hoped to overcome with the help of Cheetah Digital. With a variety of RFP’s quite often the initial request was often the tip of the iceberg.
5:30 - The CDP trend in digital marketing was hotter than a lava cube being dropped into mayonnaise in 2020. Lindsey explores how this played out in the conversations she was having and how she approached positioning Cheetah Digital solutions.
8:30 - What are some of the most interesting use cases that we explored with prospective clients, especially those that involved placing the Engagement Data Platform at the center?
10:30 - When really getting into it with marketers, how does Lindsey approach tackling the challenges they are facing. Combining elements from a variety of our solutions or focusing on the product or products that will help them most technologically?
14:28 - Kayla asks about the importance of platform usability today when brands are considering which platforms to invest in.
16:40 - Here we explore how Lindsey has been starting to approach conversations around Personalization.
19:00 - In the final 10 minutes Lindsey shares with us some hints and tips on how to be so successful in developing relationships via Zoom. *Other video conferencing technology is most likely available.