Marigold

In this special episode, a game of two halves, Hari Sethi, Senior Client Success Manager at Cheetah Digital, talks to Julian and Kayla about his experience working with many of the largest sports teams and associations.

In the first half, Hari discusses how those working in this industry are adapting to the seismic shocks brought about by Covid-19, most notably the removal of the centerpiece live event. How are sports teams adapting and finding new and innovative ways to keep their fanbase engaged? We also discuss short and long term digital marketing strategies that should be implemented.

First Half - Sports Teams and Associations During Covid-19 and Beyond w/ Hari Sethi

This week's edition of Uncaged Wisdom:&nbsp;Deep Dips&nbsp;is all about destination marketing(or travel marketing) with Roger Williams. Roger is an Enterprise Strategy Director at Cheetah Digital, specializing in loyalty marketing and programs. He shares the ins and outs of travel marketing with us, emphasizing that if we align our marketing approaches with what our customers want, our strategies can be more successful. Listen now for insight into bringing zero-party data and destination marketing together and how you can help your clients refresh their loyalty programs.

Theme music = This Charming Man - The Smiths, naturally. 

Roger Williams

Enterprise Strategy Director

This week's edition of Uncaged Wisdom: Deep Dips is all about destination marketing(or travel marketing) with Roger Williams. he shares insight into bringing zero-party data and destination marketing together and how you can help your clients refresh their loyalty programs.


Deep Dips: Mastering Destination Marketing w/ Roger Williams

In this week's edition of Deep Dips, Kevin Sanders talks with Diva and Julian about the evolution of restaurant loyalty programs. Kevin shares what restaurant loyalty programs were like before everything became digital, why participation and personalization is the heart of next-gen loyalty, and thoughts on loyalty programs while third-party organizations have become a middle-man. Listen now for the evolution of restaurant loyalty programs, plus the pineapple on pizza debate is settled at last!

Restaurant marketing technology executive focused on helping restaurant brands navigate their digital transformation and optimize CLV. Former head of marketing for a fast-casual restaurant chain and RESTECH CMO. Also marketing roles at Kellogg’s, Timberland, and Coleman Outdoors. Strategy-geek and part-time marketing prof who has taught in a Top-50 MBA program.

Kevin Sanders

Industry Solutions Director, Restaurants at Cheetah Digital

In this week's edition of Deep Dips, Kevin Sanders talks with Diva and Julian about the evolution of restaurant loyalty programs.


Deep Dips: The Evolution of Restaurant Loyalty Programs w/ Kevin Sanders

The Evolution of Restaurant Loyalty Programs

Today's episode is all about data! Specifically, zero-party data and why it should be important to you, which is why we brought in Nick Watson, SVP of Global Experiences, to navigate us through this zero-party data deep dip. Nick shares not only why zero-party data can be crucial to your marketing strategy, but tips on how you can begin implementing it into your strategy. Listen now and don't miss Nick's answer to this week's "Sympathy for the Devils Advocate" segment!

Nick Watson

SVP of Global Experiences, Cheetah Digital

Today's episode is all about data! Specifically, zero-party data and why it should be important to you, which is why we brought in Nick Watson, SVP of Global Experiences, to navigate us through this zero-party data deep dip.


Deep Dips: Datatypes, featuring Zero-Party Data w/ Nick Watson

On this week's Uncaged Wisdom, we are opening the New Year with Jillian Dimoff to discuss Emotional Loyalty. Jillian is a Strategic Account Executive here at Cheetah Digital, and today, she joins Diva and Julian for a conversation to help modernize your loyalty program. This discussion brings insight into the power of personalization and why you need to make sure you use your creative assets. Listen now!

Strategic loyalty marketing expert partnering with organizations to design, develop and execute upon successful engagement strategies while providing lift in brand awareness, spend and frequency.

Jillian Dimoff

Strategic Account Executive, Cheetah Digital

On this week's Uncaged Wisdom, we are opening the New Year with Jillian Dimoff to discuss Emotional Loyalty. This discussion brings insight into the power of personalization and why you need to make sure you use your creative assets. Listen now!


Deep Dips: Emotional Loyalty w/ Jillian Dimoff

Today on Uncaged Wisdom, Julian sits down with Cheetah Digital's Head of Mobile Go-to-Market, Andy Gladwin, to discuss the world of mobile marketing. Andy shares his expertise to show us why mobile is valuable and how you can better utilize it in marketing strategies. Listen now! You'll learn best practices to get your campaigns off the ground and running and how to get your customers on board with your mobile programs.

Andy Gladwin

 Head of Mobile GTM at Cheetah Digital

Andy Gladwin shares his expertise to show us why mobile is valuable and how you can better utilize it in marketing strategies


The Importance of Mobile Marketing w/ Andy Gladwin

Today on Uncaged Wisdom, Julian sits down with Cheetah Digital's Head of Mobile Go-to-Market, Andy Gladwin, to discuss the world of mobile marketing. Andy shares his expertise to show us why mobile is valuable and how you can better utilize it in marketing strategies.


Financial Modeling for Loyalty Trilogy: Part 3Today's episode is the third and final part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking. Over 3 appearances Jay discusses financial modeling for loyalty programs by breaking the topic into three essential parts:	• Why Financial Modeling is crucial to a successful loyalty program	• A breakdown of the critical elements of Financial Modeling	• A deep dive into the complexity of Financial Modeling for loyalty programs. Listen now to start building your Financial Model for a more successful program.

Today's episode is the third and final part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking. He discusses financial modeling for loyalty programs by breaking the topic into three essential parts: • Why Financial Modeling is crucial to a successful loyalty program • A breakdown of the critical elements of Financial Modeling • A deep dive into the complexity of Financial Modeling for loyalty programs.


A Deep Dive Into The Complexity Of Financial Modeling For Loyalty Programs w/ Jay Weinberg

Today's episode is the third part of a loyalty trilogy with guest Jay Weinberg. Jay is a Marketing Strategy Expert at Ascendant Loyalty Marking. Today he discusses why Financial Modeling is crucial to a successful loyalty program.


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<h2>Uncaged Wisdom: Deep Dips</h2><h3>The podcast where we take a quick, but deep, dip into the world of Relationship Marketing.</h3> #justthetip_oftheiceberg

First Half - Sports Teams and Associations During Covid-19 and Beyond w/ Hari Sethi

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