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Episode 3  |  33:29 min

Developing A Human-Centric Approach To Loyalty w/ Jodi Rausch & Hannah Sherwood

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Episode 3  |  33:29 min  |  09.14.2021

Developing A Human-Centric Approach To Loyalty w/ Jodi Rausch & Hannah Sherwood

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This is a podcast episode titled, Developing A Human-Centric Approach To Loyalty w/ Jodi Rausch & Hannah Sherwood. The summary for this episode is: <p>In today's episode, Jodi Rausch and Hannah Sherwood join Julian to discuss having a human-centric approach to loyalty. Hannah is an associate director of design, and Jody is the senior practice director of the Integrated Loyalty Solutions team, both at PK. As experts in their field, Hannah and Jodi share strategies to appropriately use data to improve customer experiences and how you can bring brand value to life between customer transactions.</p>
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Jodi Rausch
Dr. Director, Integrated Loyalty Solutions, PK
Strategic marketing and loyalty marketing leader with exceptional customer focus. Jodi has deep experience developing, transforming and managing differentiated loyalty programs, customer marketing activities and customer/user experiences driven by data, customer insights and financial rigor. Building and growing relationships with internal teams, clients and end customers to best understand their needs and exceed expectations is a core strength.
Connect with Jodi
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Hannah Sherwood
Associate Design Director, PK
User experience designer and manager with extensive agency and consulting experience. Currently focused on designing loyalty and membership experiences for clients at PK.
Connect with Hannah